Lloyd Banks, Miriam Muley
“Let’s talk Health” was first introduced to build relationships with the Arab and Chaldean markets. The objective of the Let’s Talk Health™ Community Dialog is to strategically grow relationships with key leaders in the diverse communities of Michigan, specifically in the Arab American, Chaldean, Latino, African-American/Black, and Asian-Pacific communities. In so doing, the intent was to better understand the cultural drivers for each community from a healthcare perspective and, working with other functional groups within BCBSM, use these insights to develop company-wide programs that provide greater access and utilization of health care services to these audiences.
“Let’s Talk Health” was successful in building alliances, creating strategic dialog forums leading to stronger community relationships and integrated business plans and to increased market share. The program was successfully expanded to other diverse groups due to its success with the Arab and Chaldean markets.