Case Study
Experts | Eric Foster |
Sector | Public |
Success Stats |
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2 Paragraphs | Having assisted the Detroit Public School System in the successful renewal of a non-homestead millage renewal in 2005, Eric Foster and his firm, Urban Consulting Group were hired by the Committee to Save SMART by Jim Curren from Karoub & Associates on June 28, 2006. Eric and his team immediately established a campaign plan, focusing on targeting voters that would have a natural disposition to supporting public transportation in the region, such as Minority voters, seniors and white Democratic voters. They developed an aggressive mail campaign, an automated phone call system and major media campaign to inform voters about the upcoming vote and the increased usage of Smart by business professional riders. Through our aggressive campaign planning and execution, the millage renewal passed in each county with a minimum of 70% of the voters voting yes (Wayne County 70% to 30% Oakland 76% to 24% and Macomb 70% to 30%), which is an increase over the 2002 millage results in which the millage passed in Wayne County with 56% of the vote, Macomb County with 61% and Oakland County with 63%. |