Prop 3: Michigan Renewable Energy Amendment 

Case Study


Toine Murphy, Lloyd Banks



Success Stats

Proposal was defeated due to the late hire of Banks & Company 60 days out from Election Day with a focus on getting minority communities out to vote.

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Served as the Communications and Field Operations Lead statewide under the Michigan NAACP outreach efforts for Michigan Energy Michigan Jobs. We led efforts and worked with organizations to impact the minority electorate statewide in the following communities – Flint, Bay City, Saginaw, Southeast, Grand Rapids, Kalamazoo, Benton Harbor, Lansing, East Lansing, Jackson, Battle Creek, and Albion. We also handled media efforts in each of the above markets including script development for radio and television as well as hiring talent and media buys and placement. Lastly, organized live and tele town hall meetings and rallies to deliver key messages in a high energy environment often working in and with churches and their leaders